In the mid-20th century in France, the newly invented plastic and metal utensils of the Industrial Revolution had completely engulfed the consumer market, devastating and dominating the centuries-old ceramic industry and its artisans. The entire ceramic industry was staggering under the weight of giant marketing strategies and the popularity of these new materials, rapidly heading towards extinction.
At this critical juncture, Pablo Picasso, then at the peak of his fame and a towering figure in modern art, took an earnest initiative to revive the dying ceramic industry. He traveled to the villages of ceramic artisans and began painting on ceramic pots. Being Picasso—an icon of his time—his involvement attracted significant media attention, leading to widespread press coverage. As a result, the ceramic industry experienced a remarkable resurgence, along with the artisans who depended on it. The beauty of ceramic pottery once again began dominating the consumer market.
However, Sourajata observes that, after Picasso, this exquisite form of fine art has not been carried forward by contemporary painters. His humble endeavor is to bring fine art into every kitchen, ensuring that this tradition is not only preserved but thrives once more.
We invite you to extend your hand of cooperation to make this vision a reality. Together, we can celebrate and sustain the beauty of ceramic pottery in the modern world.
Explore the extraordinary artistry of Sourajata, where each piece tells a story beyond the canvas. With over 26 years in the art world, Sourajata redefines boundaries through his visionary approach to ‘Total Art’.